Break-Even ROAS Calculator
Your break-even ROAS is set by your contribution margin, not a rule of thumb. Enter the unit economics and see the ROAS below which every ad rupee loses money.
Inputs
Result
Contribution before ads₹841.02
Contribution margin56.1%
Max sustainable CPA₹841.02
Break-even ROAS1.78×
Single-SKU, blended-return approximation. The full audit computes contribution ROAS per campaign from matched order revenue.
This is one check of 38.
Run the full audit on your real exports to see every leak across payments, logistics, profitability and risk — free, no signup.
Run complete store audit